Important information about data processing and Google Analytics.
This website uses Google Analytics, a data analysis tool provided by Google Ireland Limited. If the controller of data processing on this website is located in the European Economic Area or Switzerland, the Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited, hereinafter referred to as "Google".
Google Analytics uses so-called "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server and stored there.
This website uses Google Analytics with the extension "_anonymizeIp()". This extension anonymizes the IP address by truncating it and prevents any personal identification of the visitor. As a rule, the IP address is anonymized within member states of the European Union or other states that have signed the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
On behalf of the website operator, Google will use the information collected to evaluate the use of the website by visitors, to compile reports on website activity and to provide website and Internet usage services to the website operator (Art. 6, paragraph 1, letter f GDPR). The legitimate interest in data processing lies in the optimization of the website, the analysis of website usage by visitors and the adaptation of content. The right to privacy of visitors is adequately guaranteed through pseudonymization.
Google LLC. guarantees an adequate level of data protection in accordance with European standard contractual provisions. The data sent and linked to Google Analytics cookies, e.g. user IDs or advertising IDs, are automatically deleted after 50 months. The deletion of data whose storage period has expired occurs automatically once a month. The collection of data by Google Analytics may be limited if the website visitor changes the cookie settings. The collection and storage of the IP address can be revoked at any time with effect for the future. The browser add-on (plugin) for the deactivation of Google Analytics can be downloaded and installed by clicking on this link: https://tools.google.com/dlpage/gaoptout
The website visitor can prevent the collection of data by Google Analytics by clicking here. An "opt-out" cookie will be applied to your website and will prevent the collection of data about visits to this website.
Further information on data processing by Google, configuration and deactivation options can be found in the Google Privacy Policy and in the Google Ads Personalization Guidelines.